Sydney Sweeney swaps her racy red carpet dresses for demure lavender look to promote skincare brand [Source: @DailyMailUK]


Sydney Sweeney looks like the sweet girl next door in her new campaign for Laneige skin care.

As the brand’s Global Brand Ambassador, the Euphoria star is promoting an overnight face mask that promises to leave your skin luminous and hydrated.

In the ads, the Anyone But You star  – who rocked a red dress with a plunging neckline at the People’s Choice Awards – looks lovely in a long pink dress with a turtleneck, long-sleeves, belted waist with a wide belt in the same color and full skirt.

She paired the dress with a pair of knee-high, open-toed white boots and in several photos held a pink flower.

Sydney Sweeney looks like the sweet girl next door in her new campaign for Laneige skin care

Sydney Sweeney looks like the sweet girl next door in her new campaign for Laneige skin care

As the brand's Global Brand Ambassador, the Euphoria star is promoting an overnight face mask that promises to leave your skin luminous and hydrated

As the brand’s Global Brand Ambassador, the Euphoria star is promoting an overnight face mask that promises to leave your skin luminous and hydrated

In the ads, the Anyone But You star looks lovely in a long pink dress with a turtleneck, long-sleeves, belted waist with a wide belt in the same color and full skirt

In the ads, the Anyone But You star looks lovely in a long pink dress with a turtleneck, long-sleeves, belted waist with a wide belt in the same color and full skirt

‘When I first started using this product, I had soft, glass-looking skin. It’s a life-changing product. I was like, “Can I put this on my entire body?,”‘ Sydney told E! News.

The Washington native was photographed working the counter for the brand in a store and posing in front of a wall covered in her face in the ads.

The K-Beauty brand partnered with Sweeney when she was already a big fan of the products, especially the overnight lip mask, which she also promotes.

‘One of my biggest beauty rules is to continuously drink water, so the Laneige Water Sleeping Mask really speaks to me. It’s like a full glass of water for my skin,’ she told Hypebae last month.

‘It provides long-lasting, intense hydration – no matter how much sleep I get – and I really like the lightweight gel texture which never feels heavy or sticky.

‘And of course, we have to talk about the Laneige Lip Sleeping Mask! It’s a cult classic for a reason and has been on my bedside table everywhere I go,’ she continued.

‘The technology in it gives you intense hydration while you’re catching up on your beauty sleep (even though I haven’t had a chance to sleep that much lately),’ she continued.

The new ad campaign snaps come after the White Lotus actress hosted an adorable and elaborate Galentine’s Day party for her girlfriends, captioning the post: ‘bows before bros.’

'When I first started using this product, I had soft, glass-looking skin. It's a life-changing product. I was like, "Can I put this on my entire body?,"' Sydney told E! News

‘When I first started using this product, I had soft, glass-looking skin. It’s a life-changing product. I was like, “Can I put this on my entire body?,”‘ Sydney told E! News

She paired the dress with a pair of knee-high, open-toed white boots and in several photos held a small bouquet of pink hydrangeas

She paired the dress with a pair of knee-high, open-toed white boots and in several photos held a small bouquet of pink hydrangeas

The Washington native was photographed working the counter for the brand in a store and posing in front of a wall covered in her face in the ads

The Washington native was photographed working the counter for the brand in a store and posing in front of a wall covered in her face in the ads

The new ad campaign snaps come after the White Lotus actress hosted an adorable and elaborate Galentine's Day party for her girlfriends, captioning the post: 'bows before bros'

The new ad campaign snaps come after the White Lotus actress hosted an adorable and elaborate Galentine’s Day party for her girlfriends, captioning the post: ‘bows before bros’

In the series of photos, Sydney wears a short, long-sleeve, light pink dress with a big bow on the front of the chest

In the series of photos, Sydney wears a short, long-sleeve, light pink dress with a big bow on the front of the chest

She also posted several shots with her girlfriends who were all festively attired for the shindig

She also posted several shots with her girlfriends who were all festively attired for the shindig

Everyone looked like they were enjoying themselves

 Everyone looked like they were enjoying themselves

In one photo, a brunette woman laughs hysterically

In one photo, a brunette woman laughs hysterically

And in another photos,  Sydney beams in a close up with a friend

And in another photos,  Sydney beams in a close up with a friend

In the series of photos, Sydney wears a short, long-sleeve, light pink dress with a big bow on the front of the chest. 

She paired the twee garment with white tights and sky-high platform white shoes as she walked across to top of the table decorated in pink and red. 

Sydney also shared a pic of her looking like she was about to dive face first into a cake, while another shot showed her holding a heart-shaped pepperoni pizza.

She also posted several shots with her girlfriends who were all festively attired for the shindig. 

Later in the day, she was spotted exiting her hotel in New York City as she headed to the NBC Studios, located in the heart of Manhattan, to rehearse for her Saturday Night Live hosting gig

She completed the chic ensemble with a pair of knee-high boots, glasses and black opaque tights

Later in the day, she was spotted exiting her hotel in New York City as she headed to the NBC Studios, located in the heart of Manhattan, to rehearse for her Saturday Night Live hosting gig

As she prepared to pick up her script, the bombshell turned heads in a brown leather coat over a turtleneck and miniskirt

As she prepared to pick up her script, the bombshell turned heads in a brown leather coat over a turtleneck and miniskirt

She completed the chic ensemble with a pair of knee-high boots, glasses and black opaque tights

She completed the chic ensemble with a pair of knee-high boots, glasses and black opaque tights

For the occasion, she sported her blonde tresses in loose waves, which cascaded down her back and shoulders

For the occasion, she sported her blonde tresses in loose waves, which cascaded down her back and shoulders

In another photo, a brunette woman laughs hysterically.

And in another Sydney beams in a close up with a friend. 

Later in the day, she was spotted exiting her hotel in New York City as she headed to the NBC Studios, located in the heart of Manhattan, to rehearse for her Saturday Night Live hosting gig.

As she prepared to pick up her script, the bombshell turned heads in a brown leather coat over a turtleneck and miniskirt. 

She completed the chic ensemble with a pair of knee-high boots, glasses and black opaque tights.

For the occasion, she sported her blonde tresses in loose waves, which cascaded down her back and shoulders.  



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