Taylor Swift named Time’s ‘Person of the Year’



“Are you not entertained?”

Taylor Swift has been named Time’s “Person of the Year.” The reveal was announced on Wednesday, with a full cover spread of the “Midnights” singer.

The musician has had a stellar year (and career — taking her mega-successful Eras Tour internationally and generating $100M in Spotify streaming revenue for 2023.

Her relationship with Kansas City Chiefs tight end Travis Kelce, of course, has also been making headlines since September. She’s cheered on the athlete at multiple games, the two made cameos on “Saturday Night Live” on Oct. 14, and she publicly sealed their relationship with a kiss when she ran into his arms at one of her latest Argentina shows.

In fact, the two began dating long before the Sept. 24 Chiefs-Bears game she attended.

“By the time I went to that first game, we were a couple,” she reveals in her Time interview.

But professionally, Swift continues to be a powerhouse. And the empire she’s built is estimated at $1 billion.

“I’ve been raised up and down the flagpole of public opinion so many times in the last 20 years. I’ve been given a tiara, then had it taken away,” she says in the interview. “It feels like the breakthrough moment of my career, happening at 33. And for the first time in my life, I was mentally tough enough to take what comes with that.”

For Swift, it’s been a peak year — with fans sharing friendship bracelets at her concerts and attending her Eras movie film too.

“This is the proudest and happiest I’ve ever felt, and the most creatively fulfilled and free I’ve ever been. Ultimately, we can convolute it all we want, or try to overcomplicate it, but there’s only one question,” she adds. “Are you not entertained?”

The singer’s Swifties fanbase is so die-hard that Ticketmaster even crashed when tickets for her tour went on sale last year. Although 4.1 million tickets were sold — with 2 million on the first day — scalpers tried to sell on secondary market for up to $22,000.

“I knew this tour was harder than anything I’d ever done before by a long shot,” Swift tells Time. She previously trained “like a frat guy,” but this time trained six months ahead of the first show.

“Every day I would run on the treadmill, singing the entire set list out loud. Fast for fast songs, and a jog or a fast walk for slow songs,” she explains. “Then I had three months of dance training, because I wanted to get it in my bones. I wanted to be so over-rehearsed that I could be silly with the fans, and not lose my train of thought.”

“Learning choreography is not my strong suit,” she adds. She even stopped drinking — minus that “hilarious” Grammys night. “Doing that show with a hangover, I don’t want to know that world.”



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